Do clients only want your content?

In this linked article, Chris Brogan talks about customers wanting a “better path” – that they need a solution to their problem, and content is not necessarily that solution.  Chris goes on to suggest that the use of some emerging technology, plus content, may be what businesses need to implement to improve client experiences. He … Read more

Starting from the client’s needs

Whether its a multi-million dollar project, or a task for one’s manager, getting the client perspective early is critical. Checking in with them regularly is equally important. Of course clients vary in their expectations – that’s why its so very important to ask good questions, to question one’s own assumptions, and to check that what you are actually delivering to your client is actually what they want.