Why don’t you integrate your marketing efforts?

I don’t get it. What is your marketing all about? You have a website. You have a Facebook page. You have a Twitter account, an Instagram account, a Reddit account etc. You are running a survey on SurveyMonkey You are emailing your clients or subscribers. You have an app on another website for running your … Read more

What should I blog about?

You have a website and want to use blogging to build up your web presence and offer value to your followers. Obviously you will be blogging about your services – but how many times can you explain that without getting boring? Not that many, right?

I have a website – now what?

How exciting! Your first website! Yep, its looking great; it does every thing you want it to do. What do you do now to get visitors to your website? This article is a brief overview of some marketing methods to get some traffic to your website.

Where do I find images for my website?

One of the most interesting challenges I have working with clients, is sourcing and choosing images for websites.  Everyone is different in their tastes and styles.  Also, knowing some professional photographers, I understand that they deserve to be paid for their creative work so free photos are not always fair to the artists. Whether you … Read more

What does Mid Year mean to you?

Mid-year – time to pull out the business plan and review if we are on track for our goals this year. What? Don’t have a written plan? Then my question is – are you in business for yourself or are you pretending your hobby is a business? Yes, I’m guilty of this too.  Many solo-preneurs … Read more

Do clients only want your content?

In this linked article, Chris Brogan talks about customers wanting a “better path” – that they need a solution to their problem, and content is not necessarily that solution.  Chris goes on to suggest that the use of some emerging technology, plus content, may be what businesses need to implement to improve client experiences. He … Read more