Do clients only want your content?

In this linked article, Chris Brogan talks about customers wanting a “better path” – that they need a solution to their problem, and content is not necessarily that solution.  Chris goes on to suggest that the use of some emerging technology, plus content, may be what businesses need to implement to improve client experiences. He … Read more

What should I blog about?

You have a website and want to use blogging to build up your web presence and offer value to your followers. Obviously you will be blogging about your services – but how many times can you explain that without getting boring? Not that many, right?

I have a website – now what?

How exciting! Your first website! Yep, its looking great; it does every thing you want it to do. What do you do now to get visitors to your website? This article is a brief overview of some marketing methods to get some traffic to your website.

Why File Management for Startups?

If you are like me, you absolutely HATE filing.  My former bosses would attest that I was terrible at filing, putting it off until there was so much that I’d have to hire a temp to help me get it all sorted.  To this day, I still abhor the task, whether it is electronic filing … Read more

Company Culture and the Customer Experience

Leadership strategy and clear vision, along with employee engagement, will give you the best opportunity for a winning customer experience. Your customers will only be happy if the people providing them their service are happy

The “Psychology of the plate”

My son rightly pointed out that by providing a bigger supper plate, people add more food to their plate as they are uncomfortable with the plate not being filled – thus the “psychology of the plate”.

What’s your exit strategy?

Call me strange but I firmly believe that we all need to have an exit strategy for a variety of situations in our lives. Got a job or run a small business??  You need an exit strategy.  Thinking about retiring? You need an exit strategy. In a relationship that isn’t working and you aren’t willing … Read more

Where do I find images for my website?

One of the most interesting challenges I have working with clients, is sourcing and choosing images for websites.  Everyone is different in their tastes and styles.  Also, knowing some professional photographers, I understand that they deserve to be paid for their creative work so free photos are not always fair to the artists. Whether you … Read more

Are you indispensable at work?

Ahh, that feeling that the whole place would fall apart without that one employee.  Have you ever felt or thought that either about yourself or someone else?  If you are an employee and you have that experience, let me tell you that is not a great position to be in.  If you are self employed, … Read more

Starting from the client’s needs

Whether its a multi-million dollar project, or a task for one’s manager, getting the client perspective early is critical. Checking in with them regularly is equally important. Of course clients vary in their expectations – that’s why its so very important to ask good questions, to question one’s own assumptions, and to check that what you are actually delivering to your client is actually what they want.

Why you should change how you eat your banana

I know it may sound strange, but changing how you eat your banana really does hold an important lesson for us. Think about how you were taught to eat a banana – if you were raised the way I was, you grasp the long stem in one hand and the body in the other. You … Read more

3 things my mom’s dementia has taught me about business (and life)

Unbelievably it has been over eight years since I got the phone call that would change the course of my adult life.  I was driving to a Board meeting for the Imaginative Education Research Group which was being held at the Vancouver Yacht Club in my home city, Vancouver British Columbia.  While I wasn’t a … Read more